Having a registered trade mark can be your most valuable marketing tool. It gives you the exclusive right in Australia to establish a brand identity and legally stop imitators. Unlike a business name, a registered trade mark can provide legal protection for your brand and enable you to stop others from trading with it.
Once registered, the trade mark is protected in all Australian states and territories for an initial period of 10 years. For international protection, you need to register your trade mark in each country you want protection in.
If you're considering a trade mark for your brand and want more information on what you can protect, visit our Trade marks page.
Be aware that registration of a business name, company name or domain name does not in itself give you any exclusive rights to its use—only a trade mark can give you that kind of protection. Learn more about the differences between trade marks and business names. Ensure you have exclusive use of your name now and in the future throughout Australia by registering your business name as a trade mark.
Your accountant can assist you with generic business advice, however for specific advice and support on trade marks, contact an intellectual property professional.